introduction A recent research project conducted by Yale University tested two types of college students as they prepared for exams (one of the two groups studied based solely on the “buzz” of motivation — studying only when they felt like…
introduction An up-and-coming company developing leading-edge technology invested close to two years creating the best possible product. The features of their product were great, the design was great, and investors were enthusiastic. When launch day finally arrived, there was little…
introduction Do you ever look back on a day when you had very little accomplished because you were so busy that you couldn’t remember where all your time went? You’re not alone; there have been numerous studies showing that many…
introduction In recent years, it was only large companies that relied on Artificial Intelligence (AI) to generate advertising copy, forecast consumer behaviour, and develop comprehensive marketing plans; however, smaller companies are now also using AI-related marketing applications to utilise the…
introduction The business company was at risk of losing business from a significant customer after experiencing a lengthy wait time for a presentation file to be loaded; it was not an issue with memory or processing power; the problem was…
introduction In 2010, several Navy SEAL applicants took part in a well-known test known as the “Hell Week.” This test consisted of being awake for five days in a row while engaging in demanding physical activities, immersed in cold water,…
introduction A couple of years ago, I had an experience with the launch of a cold-calling campaign by a marketing manager I worked with. After countless thousands of calls were made, my friend ended up being quite disappointed with the…
introduction Changes to technology and how it is evolving on a global scale, personal and corporate customers have gone from being the last holdouts on moving to the digital age to being first in line to enter. Whether it’s because…
introduction The issue of motivation is that, while people typically have the desire to reach their goals, actual motivation tends to come and go rather quickly regardless of how ambitious someone may actually be. Motivation fluctuates from day to day…
introduction When a mid-size business decreased their marketing budget by 20%, they experienced an increase in sales. Their success had nothing to do with creative advertising or getting lucky with a “viral” advertisement. The change was because they performed a…