introduction According to a recent global survey, nearly 70 per cent of executives believe that Emerging Technologies will determine whether their companies survive the next decade. Many executives are overwhelmed with the pace of technological change and are unsure of…
introduction A single mid-sized e-commerce retailer saw a 37% increase in sales over just 30 days in 2024 – not due to a new product launch but due to improving their social media marketing strategy. There are many examples now…
Introduction Have you ever noticed that two people can go through the same struggle and one of them becomes stronger and the other continues to feel like they are stuck? Oftentimes the difference is not because of luck or talent;…
introduction The purpose of this article is to explore how marketing helps establish trust and authority, which are the currencies of effective marketing that will influence purchase decisions and customer loyalty, as well as the development of customer advocates. If…