introduction When a mid-size business decreased their marketing budget by 20%, they experienced an increase in sales. Their success had nothing to do with creative advertising or getting lucky with a “viral” advertisement. The change was because they performed a…
introduction What if the future of technology does not depend on the work being done by highly skilled professionals, but can be accomplished by anyone who has a desire for knowledge and can follow a process? All of us use…
introduction Have you ever said to yourself, “I’m going to be consistent this time!” then a few weeks later you find yourself doing everything the way you used to? You are not alone; studies show that most people believe they…
introduction What causes some consumers to purchase a more expensive product instead of an identical but cheaper option? Usually it’s not just the features of the product but also the brand associated with that business. In today’s marketplace where there…