Marketing Isn’t What It Used to Be

Marketing Isn’t What It Used to Be

Introduction A few years ago, “doing marketing” often meant running ads, posting on social media, and hoping something would stick. Today? That approach feels outdated. We’re living in a world where attention is scarce, competition is global, and customers expect…

use the ''5-minute role''

Use the ”5-minute role”

introduction A university professor observed that some of his best students often found themselves lacking motivation, though they were not necessarily more intelligent or dedicated than their fellow students. What they had in common was that they all used the…

The Role of AI in Modern Marketing Strategies

The Role of AI in Modern Marketing Strategies

introduction A small e-commerce company discovered that many of its customers made their final purchases much later in the evening than any of their competitors did, and they realized that when customers were browsing the web late at night, they…