introduction Once she asked her class on the first day of class: Why Are You Really Here? Silence fell over the room. Some students were pursuing careers, some were meeting expectations and some were unsure if they should even be…
introduction A street corner café opened that had everything going for it as far as rich coffee, friendly staff and warmth were concerned. After some weeks of being open, this café had no more than a handful of customers walk…
introduction A small coffee shop recently learned something interesting: customers who received a simple handwritten ‘thank you’ note on their cup came back nearly twice as often as those who did not. Nothing about the coffee changed; it was just…
introduction Once, a freelance designer had an experience of extreme frustration when, despite a portfolio full of quality work, they had gone several months without receiving a legitimate inquiry from any potential clients. Meanwhile, a competitor had less technical expertise…