introduction Once, a freelance designer had an experience of extreme frustration when, despite a portfolio full of quality work, they had gone several months without receiving a legitimate inquiry from any potential clients. Meanwhile, a competitor had less technical expertise…
introduction A small business owner once remarked that the most difficult aspect of operating a business isn’t the difficulty of launching products; it’s actually having to ask yourself every morning whether or not you will get any new customers throughout…
introduction At 8:57 a.m., as the marketing manager gets ready for their third refresh of the campaign dashboard, they will see that one of the ad text changes made since yesterday has resulted in more than doubling the click-through rate.…
introduction An up-and-coming company developing leading-edge technology invested close to two years creating the best possible product. The features of their product were great, the design was great, and investors were enthusiastic. When launch day finally arrived, there was little…
introduction In recent years, it was only large companies that relied on Artificial Intelligence (AI) to generate advertising copy, forecast consumer behaviour, and develop comprehensive marketing plans; however, smaller companies are now also using AI-related marketing applications to utilise the…
introduction A couple of years ago, I had an experience with the launch of a cold-calling campaign by a marketing manager I worked with. After countless thousands of calls were made, my friend ended up being quite disappointed with the…
introduction When a mid-size business decreased their marketing budget by 20%, they experienced an increase in sales. Their success had nothing to do with creative advertising or getting lucky with a “viral” advertisement. The change was because they performed a…
introduction What causes some consumers to purchase a more expensive product instead of an identical but cheaper option? Usually it’s not just the features of the product but also the brand associated with that business. In today’s marketplace where there…
introduction Why wouldn’t a web site containing excellent content appear frequently and consistently in Google search results? Now that search engines have become a primary source for research, products and services, search engine optimisation (SEO) has become one of the…
introduction In 2023, a well-known worldwide retailer began using an AI-based system that replaced part of their marketing plan. The result was that they were able to increase their campaign conversion rates by over 30% in one quarter. This wasn’t…