introduction A small e-commerce company discovered that many of its customers made their final purchases much later in the evening than any of their competitors did, and they realized that when customers were browsing the web late at night, they…
introduction A street corner café opened that had everything going for it as far as rich coffee, friendly staff and warmth were concerned. After some weeks of being open, this café had no more than a handful of customers walk…
introduction A small coffee shop recently learned something interesting: customers who received a simple handwritten ‘thank you’ note on their cup came back nearly twice as often as those who did not. Nothing about the coffee changed; it was just…
introduction Once, a freelance designer had an experience of extreme frustration when, despite a portfolio full of quality work, they had gone several months without receiving a legitimate inquiry from any potential clients. Meanwhile, a competitor had less technical expertise…
introduction A small business owner once remarked that the most difficult aspect of operating a business isn’t the difficulty of launching products; it’s actually having to ask yourself every morning whether or not you will get any new customers throughout…
introduction At 8:57 a.m., as the marketing manager gets ready for their third refresh of the campaign dashboard, they will see that one of the ad text changes made since yesterday has resulted in more than doubling the click-through rate.…
introduction An up-and-coming company developing leading-edge technology invested close to two years creating the best possible product. The features of their product were great, the design was great, and investors were enthusiastic. When launch day finally arrived, there was little…
introduction In recent years, it was only large companies that relied on Artificial Intelligence (AI) to generate advertising copy, forecast consumer behaviour, and develop comprehensive marketing plans; however, smaller companies are now also using AI-related marketing applications to utilise the…
introduction A couple of years ago, I had an experience with the launch of a cold-calling campaign by a marketing manager I worked with. After countless thousands of calls were made, my friend ended up being quite disappointed with the…
introduction When a mid-size business decreased their marketing budget by 20%, they experienced an increase in sales. Their success had nothing to do with creative advertising or getting lucky with a “viral” advertisement. The change was because they performed a…