introduction A couple of years ago, I had an experience with the launch of a cold-calling campaign by a marketing manager I worked with. After countless thousands of calls were made, my friend ended up being quite disappointed with the…
introduction When a mid-size business decreased their marketing budget by 20%, they experienced an increase in sales. Their success had nothing to do with creative advertising or getting lucky with a “viral” advertisement. The change was because they performed a…
introduction What causes some consumers to purchase a more expensive product instead of an identical but cheaper option? Usually it’s not just the features of the product but also the brand associated with that business. In today’s marketplace where there…
introduction Why wouldn’t a web site containing excellent content appear frequently and consistently in Google search results? Now that search engines have become a primary source for research, products and services, search engine optimisation (SEO) has become one of the…
introduction In 2023, a well-known worldwide retailer began using an AI-based system that replaced part of their marketing plan. The result was that they were able to increase their campaign conversion rates by over 30% in one quarter. This wasn’t…
introduction You go to bed at the end of the night, then wake the next morning only to discover that a single email, sent before going to sleep, amassed more sales than you had achieved through a week’s worth of…
introduction Imagine that your online income was not a matter of constantly chasing trends, launching brand new products or spending long hours working on your business. Instead, imagine that your online income continued to grow in the background on its…
introduction A single mid-sized e-commerce retailer saw a 37% increase in sales over just 30 days in 2024 – not due to a new product launch but due to improving their social media marketing strategy. There are many examples now…
introduction The purpose of this article is to explore how marketing helps establish trust and authority, which are the currencies of effective marketing that will influence purchase decisions and customer loyalty, as well as the development of customer advocates. If…
introduction The year 2008 is remembered for many reasons, but one reason that will go down in history will be the global economic collapse. While many companies were struggling to stay afloat during this difficult time, several companies laid the…