introduction A university professor observed that some of his best students often found themselves lacking motivation, though they were not necessarily more intelligent or dedicated than their fellow students. What they had in common was that they all used the…
introduction A small e-commerce company discovered that many of its customers made their final purchases much later in the evening than any of their competitors did, and they realized that when customers were browsing the web late at night, they…
introduction Once she asked her class on the first day of class: Why Are You Really Here? Silence fell over the room. Some students were pursuing careers, some were meeting expectations and some were unsure if they should even be…
introduction A street corner café opened that had everything going for it as far as rich coffee, friendly staff and warmth were concerned. After some weeks of being open, this café had no more than a handful of customers walk…